Online presence for plumbers that answers before you do.
Morndeck is the always-on AI agent for plumbing shops — after-hours review replies, emergency Google Business Profile posts the morning a water heater bursts, missed-call recovery, and a Tuesday briefing of the local-SEO moves you actually have time to make.
Three tiers — Starter free, Standard $15/mo, Pro $20/mo — starting at the morning briefing for one local business, and finishing at the multi-location BusinessSwitcher.
- 4★ review on GBP — drafted FTC reply readyStar-gate · sensitive keywords scannedApprove
- Missed call · Mesa — 6:12 AMLead added to inboxCallback
- Local-SEO move · “emergency plumber Mesa”Rank +2 — Google post draftedPublish
Four plumber-specific moves, every week.
The same always-on agent — tuned for the way plumbing shops communicate. Review replies that respect the FTC advertising rule, GBP posts when the board flips, missed-call recovery before the lead cools, and the Tuesday-morning local-SEO list.
- After-hours reviewsAfter-hours review replies that respect the FTC advertising rule.A five-star review at 11:47 PM hits GBP. Morndeck drafts an FTC-aligned reply against the 4★ star-gate and the sensitive-keyword list, holds 1–3★ for you, and ships it at 6:30 AM with the morning briefing — so the reply lands when your reputation is moving, not when you are asleep.
- Emergency GBP postsEmergency Google Business Profile posts the moment the board fills.A pipe burst closed the dispatch board at 8 PM. Morndeck queues a Google post — "taking calls now" — and a follow-up "today's runs are full" the moment the board fills, so the next caller steers to tomorrow without a missed lead and your "emergency plumber" search wins.
- Missed-call recoveryMissed-call recovery before the lead cools.The phone rings twice on a job site. Morndeck fans the missed call into the lead inbox, groups it with the other missed calls that week, and surfaces it on Tuesday's briefing so it gets a callback before the lead turns into tomorrow's competitor job.
- Weekly local-SEO"Plumber near me" moves queued once a week, not panicked daily.The Tuesday briefing queues the "plumber near me", "emergency plumber", and city-name searches you want to defend, surfaces the rank deltas against the three competitors that matter, and ships one ready-to-publish Google post per move — copy-paste-and-go on Saturday morning.
“We built Morndeck around the Tuesday morning plumber — the one-truck or two-truck owner who’s at a job site all day and has fifteen minutes to read the dispatch before the next call. Morndeck is the second pair of eyes that answers the reviews, posts tomorrow’s openings, and queues the leads they need to call back when they get home.”
See how Morndeck stacks up — and what’s in the briefing.
Side-by-sides against the review-solicitation and SMB-management suites plumbers compare against most, plus the public flow and the pricing breakdown. The morning briefing lives in your inbox and at /app/briefing every Tuesday at 6:30 AM.
- Compare MorndeckMorndeck vs Podium
Side-by-side on after-hours review replies, post automation, missed-call text-back, and the small-shop price tag.
Read the side-by-side - Compare MorndeckMorndeck vs Birdeye
How the morning briefing compares against Birdeye's enterprise reputation stack for one-to-five-location plumbing shops.
Read the side-by-side - How it worksThree steps to a Tuesday briefing.
Connect GBP in ~2 minutes, wake to the briefing, sign off on the reply drafts. The full flow behind the plumber angle.
See the flow - PricingThree tiers — one free, two paid.
Starter is free forever for one GBP location. Standard $15/mo adds the drafted FTC-aligned replies. Pro $20/mo adds the multi-location BusinessSwitcher.
See the plans - JournalNotes from the Morndeck build.
The review-routing rules, the sensitive-keyword list, the FTC star-gate — written out so you can audit the auto-reply engine before it lands on your GBP.
Read the journal
Start at the free Starter tier.
Starter is free forever for one GBP location — the Tuesday morning briefing, the FTC-aligned auto-reply engine, and the post analytics. Upgrade to Standard or Pro when the drafted replies and the multi-location switcher earn their keep.
See the plans